What is now? Pronunciation and usage in English

now means . Learn how to pronounce and use now through vivid examples and easy-to-understand exercises.

Definition & pronunciation of now

nowadverb

/naʊ/
Definition & pronunciation of now

The word "now" in English is pronounced noo.

It's a very straightforward pronunciation! Here's a breakdown:

  • no: Like the word "no" meaning "not".
  • oo: Like the sound you make when saying "moon" or "blue".

You can hear it pronounced perfectly on websites like:

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Usage and examples with the word now in English

Let's break down how to use the word "now" in English. It's a surprisingly versatile word! Here's a breakdown of its common uses, with examples:

1. Indicating the Present Moment (Most Common)

  • Meaning: Simply to say "at this moment," "right now," or "currently."
  • Examples:
    • "I'm eating dinner now." (I'm eating dinner at this very moment.)
    • "She's talking on the phone now." (She's talking on the phone right now.)
    • "Are you ready now?" (Are you ready at this time?)

2. Introducing an Action or Event (Often with "Here")

  • Meaning: To introduce something that is happening or starting. Often used with "here" to emphasize immediacy.
  • Examples:
    • "Now, let’s begin the presentation." (Let’s begin immediately.)
    • "Now, here’s the important information." (Here’s the information right now.)
    • "Now, the fun starts!" (The fun is starting immediately.)

3. Transitioning to a New Topic or Stage

  • Meaning: To signal a shift in conversation, telling someone that you're moving on to a different subject.
  • Examples:
    • "I was going to tell you about my trip, but now I need to talk about something else." (I’m shifting the topic.)
    • “We finished the first chapter. Now, let’s move on to the second.” (Moving to the next step.)

4. Expressing Urgency or Immediacy

  • Meaning: To emphasize that something should be done immediately.
  • Examples:
    • "Now, hurry! The train is leaving." (Do it immediately.)
    • "Now, tell me what happened!" (Tell me right away.)

5. Referring Back to a Previous Time

  • Meaning: Can sometimes indicate a shift in time, acknowledging something that happened before. This is less common but still used.
  • Examples:
    • "I was working on the report, and now I'm taking a break." (Before I was working, I'm now taking a break - contrasting the two activities.)

6. In Phrases

  • “Now and then”: Occasionally, sometimes. ("I go to the movies now and then.")
  • “Now or never”: Either do it immediately, or don't do it at all. ("If you want the job, it’s now or never!")
  • “Now you’re talking!”: Expressing agreement or enthusiasm. (“That’s a great idea – now you’re talking!”)

Tips for Using "Now" Effectively:

  • Don't overuse it: Too much "now" can sound repetitive and unnatural. Sometimes it's better to just state the fact directly.
  • Vary your language: Use synonyms like "currently," "at the moment," "immediately," or “right now” to avoid monotony.
  • Context is key: The best way to understand how “now” is used is to listen to native English speakers and observe how they use it in different situations.

Could you tell me:

  • What specifically are you interested in knowing about using "now"? (e.g., "How do I use it in formal writing?" or "Can you give me more examples of it in conversation?")

Idioms of the word now

(every) now and again/then
from time to time; occasionally
  • Every now and again she checked to see if he was still asleep.
now for somebody/something
used when turning to a fresh activity or subject
  • And now for some travel news.
now, now
used to show in a mild way that you do not approve of something
  • Now, now, that's enough noise.
now… now…
at one time… at another time…
  • Her moods kept changing—now happy, now sad.
(it’s) now or never
this is the only opportunity somebody will have to do something
    now then
    used to show in a mild way that you do not approve of something
      used when making a suggestion or an offer
      • Now then, who wants to come for a walk?
      now what?
      used when you are annoyed because somebody is always asking questions or interrupting you
      • ‘Yes, but Dad…’ ‘Now what?’
      used to say that you do not know what to do next in a particular situation

        Practice with vocabulary now

        Exercise 1: Fill in the blanks

        1. The team is actively developing the new software, which is _____ in its beta testing phase.
        2. Please submit your revised report _____; the deadline is in five minutes.
        3. The conference proceedings will be published _____ for all registered attendees.
        4. Our company significantly expanded its market share _____ through strategic acquisitions.

        Exercise 2: Choose the correct answer

        1. The board requires an update on the project status _____, not next week. A. eventually B. later C. now D. soon
        2. Which of the following adverbs or phrases indicate an action happening at the precise moment of speaking or writing? (Select all that apply) A. currently B. shortly C. at the moment D. now E. soon
        3. We need to address this critical security vulnerability _____ to prevent any data breaches. A. in the past B. subsequently C. now D. tomorrow
        4. The system is undergoing routine maintenance and will be fully operational _____. A. yesterday B. previously C. shortly D. always
        5. She mentioned her concerns about the budget _____, during the last team meeting. A. now B. then C. forever D. instantly

        Exercise 3: Rewrite the sentences

        1. We are working on the final proposal at this very moment. (Use "now")
        2. The immediate priority is to secure the necessary funding. (Use "now" or related word forms)
        3. The company is presently implementing new environmental policies. (Do not use "now")

        Answer:

        Exercise 1:

        1. now
        2. now
        3. later
        4. recently

        Exercise 2:

        1. C. now
        2. A. currently, C. at the moment, D. now
        3. C. now
        4. C. shortly
        5. B. then

        Exercise 3:

        1. We are working on the final proposal now.
        2. Securing the necessary funding is our priority now.
        3. The company is currently implementing new environmental policies.

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